Marketing
Crypto Currency Toolkit
Help Your Customers Understand Their Financial Options
Cryptocurrency Toolkit
As interest in cryptocurrency continues to grow, many consumers are looking for reliable information to help them better understand their financial options. According to the Pew Research Center, about 1 in 5 U.S. adults have invested in, traded, or used cryptocurrency, making it an increasingly common topic of conversation.
With information coming from the news, social media, online platforms, friends, and family, it can be difficult for consumers to know what information to trust. As an Iowa community banker, you are uniquely positioned to provide the trusted financial education and local guidance your customers are looking for.
CBI developed this toolkit to make those conversations easier. It gives your bank ready-to-use resources for educating customers about the differences between traditional banking and cryptocurrency while reinforcing the value of banking locally.
The campaign provides balanced, factual information to help consumers understand important differences in protections, risks, and purpose so they can make informed financial decisions that align with their goals.
What's included
The toolkit includes customizable resources your bank can use across multiple channels, including:
- Website copy
- Educational blog article
- Social media posts
- Customer email template
- Press release for local media
- Lobby poster
- Employee talking points
Each resource is designed to be easily customized with your bank’s name, logo, and contact information, making it simple to share clear, consistent messaging with your customers.
Give your customers the information they need and your team the tools to confidently start the conversation.
How to Use the Toolkit
- Download the resources. Click the button below to get the full set of materials.
- Find them in your downloads. Once downloaded, the resources will be saved to your device's "Downloads" folder.
- Put them to work. Drop the materials into your existing marketing: social posts, email campaigns, print pieces, or wherever fits your bank's communications plan. The blog, customer email, press release and lobby poster can be customized with your bank's name and/or logo before you use them.