Marketing
Community Banking Toolkit
Help your Customers Understand the Community Banking Difference
Community banks have an important story to tell, but finding the time to share it isn't always easy. Between serving customers, managing day-to-day operations, and staying on top of compliance, creating educational content often falls to the bottom of the priority list.
The Community Banking Toolkit is a collection of customizable resources designed to help you educate your customers about the unique role community banks play in Iowa communities.
Many consumers don't fully understand what sets community banks apart from larger financial institutions. This toolkit helps you clearly communicate the value of relationship banking and the important role community banks play in helping Iowa communities thrive.
What's included
The toolkit provides customizable resources your bank can use across multiple channels, including:
- Website copy
- Educational blog article
- Social media posts
- Customer email
- Press release for local media
- Poster for your bank lobby
- Employee talking points
Each resource is designed to be easily customized with your bank's name, logo, and contact information, making it simple to share consistent, educational content with your customers.
How to Use the Toolkit
- Download the resources. Click the button below to get the full set of materials.
- Find them in your downloads. Once downloaded, the resources will be saved to your device's "Downloads" folder.
- Put them to work. Drop the materials into your existing marketing: social posts, email campaigns, print pieces, or wherever fits your bank's communications plan. The blog, customer email, press release and lobby poster can be customized with your bank's name and/or logo before you use them.